Text ads can be some of the most effective and easily used advertising tools available. They should be designed for people who skim through text on a web page. Just like newspaper ads, text ads on related websites should be simple and easily read at a glance. They don’t even need to be memorable enough to make people remember your name. That’s your website’s responsibility.
What Are Text Ads?
Quite simply put, the primary purpose of a text ad is to get that initial click. It’s merely a way to get people to visit your website. An effective text ad will be clicked. To create an effective text ad, think about what your website offers. An effective text ad should be a very brief overall description of what your company offers. People aren’t interested in how your company started or that you’re telling them you have the best prices. They want to know what they’re getting.
What Text Ads Are Not
The purpose of text ads isn’t sales. Keep your text ad brief. Key words should appear, but not overly much. Text ads should not be misleading but should offer limited information. Offering limited information makes people curious enough to click the link to check out what your website has to offer. Your text ad shouldn’t consist of very long words. Short, simple and to the point will attract more page views than extensive and lengthy ads.
Text Ads that Offer Free Trials
Free trials of a product or service are generally very appealing. However, these types of trials are not good text ad material. If you want to add the word “free” to your text ad to receive more clicks and page views, simply offer something for free. Quick and easy is the best option. Remember, the average Internet savvy browser doesn’t stay at any one website more than 45 seconds at a time. Unless of course, they find something interesting that keeps them there.
The word “free” does receive more attention than about 98 percent of words on the Internet. However if it takes 10 minutes to fill out an application to receive a free trial of a product or service, most people click away before completing it. On the other hand, if you have a downloadable article, introductory letter or product, people will likely download it. One very important thing to remember is – to include your contact information and website address.
Overview of Effective Text Ads
Effective text ads should be short and sweet with words that catch a skimmer’s attention. It’s much more effective than long ads. The average conversion rate of click to customer is half a percent. On average, two-thousand clicks can turn into ten potential customers. Positioning your ad on related websites or on search engine’s featured sites will produce more clicks than poorly positioned ads. Ad copy should capture the attention of potential clickers at a glance and persuade them to click the link. Use words that correctly describe your website or offer a free product or service.
If you promise a free product or service to entice people to visit your website, hold true to your promise. People visit websites that offer something free with the “what’s in it for me?” mentality. Offering something for free then requiring registration and a full application process isn’t going to be very successful in the long run.
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