Strategic alliance partners are an effective tool for success and attract qualified clients. To be an effective at networking you must find some strategic alliance partners to work with. Strategic alliance partners are in businesses that appeal to the same target client that you are looking for. For example, a weight loss or fitness coach could become allied with a nutritionist, fitness trainer, and massage therapist. Find three or four people who you feel you can give referrals to and that will have customers that can use your services. Look for partners that have been in business for a while, know people, and have a client base that is complimentary to yours.
Get to know your partners by meeting together regularly and giving them a sample of your services. Once they know, like and trust you they will want to give you referrals because it helps them help their clients. They become a center of influence themselves, they will want to be helpful to you, they believe in your service, and they want to benefit from a cooperative effort.
Become a valuable resource for your partners by passing on qualified referrals that are ready to use their services because they trust your recommendation.
You can make others look good by being a person they can refer others to who will make their clients very happy and make them look good for referring you. Be a customer of the people in your alliance so that you can speak from personal experience about their products. Connect them to other people who could be resources for their business.
Give away some of your valuable knowledge and materials like a free session, articles, teleclasses or eBooks. Teach them something like how to have a better sixty-second introduction. Recommend material that will be helpful to them when you come across it or give away others material with their permission. You can also pay a commission for product sales or referrals by creating an affiliate relationship.
When you approach people about becoming strategic partners always start with how you can help them. Find out about their business and co-actively figure out what you can do to help them. The law of reciprocation will take hold and they will soon be looking for ways to help you in return. Make it easy for them to refer you by having things they can offer to their clients like free reports, workshops or teleclasses.
Suzan Schmitt is a Coach that has over 20 years experience in advertising, marketing and sales. She helps coaches market their coaching businesses and get more coaching clients. Suzan Schmitt: The Coach Marketer
thecoachmarketer.com
zeecochmarketer.com
suzanschitt@gmail.com
