As a marketer, your goal is to reach your prospective customers. You strive to deliver a message that will help make a sale or get a new subscriber. When you submit articles, you achieve those objectives. The process sweeping the internet is called “article marketing”.
Article marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web sites they are already visiting. There is no need to waste your time, effort or money marketing to a general, untargeted audience.
Speak directly to a specific audience who is already showing an interest in what you have to offer. Post your articles in the newsletters that your target audience subscribes to. Get your articles published on the websites that they are visiting. Have your words included in the RSS feeds of the most popular sites on the net. Article marketing lets you speak directly to your perfect customer.
Here are eight extraordinarily powerful results of submitting articles to newsletters and content rich websites:
Create More Business
When your articles appear in newsletters and content rich newsletters, a targeted audience reads them. A large percentage of your potential target audience has never heard of your website. You create more business for yourself by providing content that inspires action.
Generate More Traffic
When your readers are inspired to action, the action they take is to visit your website, where you have more opportunities to make offers, collect email addresses, and get sales. The cornerstone of success with internet marketing is get more visitors to show up at your site.
Improve Your Conversions
When more visitors show up at your site, they are already feeling good about you, your approach, and your solution to their problem because they have read your articles. Ken Evoy calls these visitors “pre-sold” and says that compared to “cold visitors”, these people are much more likely to join your mailing list, subscribe to your newsletter, or buy from you. And why do these people show up? Because they found your link on popular sites around the net.
Increase Inbound Links
Every time your articles appear on popular sites around the net, they carry a link to your website. When your article is reprinted, you get another link directly to your site from a relevant source. No more begging webmasters for reciprocal links, no more monitoring web links. You provide content and the popular websites around the net publish more links to your site.
Increase Your Page Rank
Links from popular website sites, especially sites closely aligned with yours, are viewed by Google as “highly relevant”. More relevant links result in a Page Rank increase for your site. Your articles give the largest, most popular sites in your industry a reason to link to you. The more relevant links you have, the higher your Page Rank
Get Better Search Listings
According to Google, “Page Rank provides the basis for all of our web search tools.” So the bigger your site’s Page Rank, the higher your site will appear on search engine results pages. Having your page show up in the top 10 of keyword search results dramatically improves your traffic and increases your site’s credibility.
Become a Recognized Expert
Increased credibility is a tremendous factor in converting traffic to sales. When the most popular sites in your industry publish your articles, you become known as an expert in your field. Your website gains both credibility and stature. Customers start coming to you, instead of you chasing them down. The more often your knowledge and expertise is demonstrated to a potential customer, the more they’ll trust you, and the more they’ll buy from you. Submit articles today and gain that expert status.
Grow Your Affiliate Income
Expert status is one of the prime factors that turn ordinary affiliates into Super Affiliates. As you become a recognized expert, more people believe in (and act on) your recommendations. When they act on your recommendations, your affiliate income soars. It all starts with submitting your first article.
Chris Ellington gives easy to implement marketing strategies to internet marketers, small business owners and home business entrepreneurs. His Article Marketer site is a favorite of internet marketers around the world.